Tracking Management System (WhereIT)
Transport modes
Predictive ETA window
Live event streaming
API & webhook coverage
One pane of glass for every shipment, every milestone, every mode
WhereIT is the visibility layer that sits across PT ALEXA INTL's air, sea, land and courier networks. It unifies tracking IDs, carrier events, port milestones and last-mile scans into a single source of truth - for our operations team, our enterprise customers and our marketplace partners.
Built around event streaming, machine-learned ETAs and an open API, WhereIT turns messy carrier data into actionable status - so your team finds out about a delay before your customer does, and your finance team books demurrage exposure before the last free day expires.
Multi-modal tracking out of the box
Every shipment we operate flows through WhereIT - and so do bookings from forwarding partners that integrate with our API.
Sea Freight
Container-level tracking with vessel position, ETA, port milestones (gate-in, load, discharge, gate-out), dwell metrics and demurrage warnings.
Air Freight
Live AWB tracking, flight events, handover and customs milestones, with airline-by-airline coverage across major gateways.
Land Transportation
Vehicle GPS, geofence entry / exit, ETA prediction, driver behaviour scoring and SLA dashboards on every route.
Courier & Express
Bar-coded pickup, transit and delivery scans, signature capture and full chain-of-custody for parcels and small-cargo.
Warehousing
Inbound, putaway, picking, packing and outbound events - synced from the WMS to the customer-facing portal in real time.
Last-Mile
Delivery-attempt status, photo-of-delivery, OTP-verified hand-over and reverse-pickup events from our drop-shipping network.
What WhereIT does for your operations
Built for shippers, forwarders, customs teams and finance - every persona gets the right view of the same shipment.
Real-time visibility
Direct, continuous data feed from vessels, aircraft, vehicles, drivers and warehouses - refreshed on every milestone event, not on a polling schedule.
Predictive ETA
Machine-learned arrival windows trained on 12–18 months of corridor data - tighter than off-the-shelf carrier ETAs, with confidence intervals you can act on.
Milestone alerts
Push to email, SMS, WhatsApp and webhook on every event: vessel delay, customs hold, approaching last-free-day, exception, delivery confirmation.
Customer portal
A brandable, white-label portal so your customers track shipments inside your identity - with documents, invoices and chain-of-custody attached.
Document hub
B/L, AWB, packing list, commercial invoice, certificate of origin, KYC files - all linked to the shipment ID and downloadable from one place.
API & ERP integration
REST API, webhooks and pre-built connectors for SAP, Oracle, Odoo and major TMS / WMS systems. Visibility shows up inside your existing workflow.
Exception management
Auto-classified exceptions (port delay, customs query, weather, missed pickup) route to the right desk - with SLA timers and resolution audit trail.
Mobile-ready
Driver, warehouse and field-ops mobile apps capture events at source. Customers track on any device through a responsive web interface.
Analytics & SLAs
Lane-level dashboards: on-time %, average transit, dwell, exception rate, demurrage exposure. Exportable for monthly business reviews.
Find out before your customer does
WhereIT classifies every event and routes critical alerts in real time - so your team gets the heads-up before exceptions become invoices.
Vessel & flight delay
Live carrier data + port-call analytics surface delays the moment they ripple through. Customer comms drafted before the call comes in.
Customs hold
Hold notifications routed to your customs desk with shipment details, documents and a one-click escalation to broker.
Last-free-day
Configurable demurrage and detention alerts - 72h, 48h, 24h before charges trigger, so you can extend, release or move container in time.
Delivery exception
Failed deliveries, refused acceptance, address issues - all routed with proof attached, ready for retry or escalation.
Documentation gap
Missing B/L, expired certificate, incomplete commercial invoice - flagged before the shipment reaches the gate.
Cold-chain breach
Real-time temperature, humidity and shock monitoring for reefer and pharma shipments - with auto-escalation on threshold breach.
From booking to proof-of-delivery - four steps
A single tracking ID ties everything together. Customers, operations and finance see the same source of truth.
Booking ingested
A booking enters WhereIT via portal, EDI, API or the marketplace. A unique tracking ID is issued and shared automatically.
Events streamed
Carrier APIs, port data, IoT devices, mobile scans and EDI updates stream into WhereIT continuously - no batch lag.
Status normalised
The event engine deduplicates, classifies and enriches every signal. ETA models recompute. Exceptions route to the right desk.
Delivered & closed
POD captured at hand-over - signature, OTP or photo. The shipment closes in WhereIT, the WMS and the customer ledger together.
Plug WhereIT into the systems you already run
REST API, webhooks, EDI and pre-built connectors - visibility shows up inside your ERP, TMS, marketplace or e-commerce stack.
REST API
Authentication via API keys; well-documented endpoints for bookings, events, documents and analytics.
Webhooks
Subscribe to milestone events - your systems get pushed updates the moment something changes in WhereIT.
ERP connectors
SAP, Oracle Fusion, Microsoft Dynamics 365, Odoo and NetSuite - out-of-the-box mappings for shipment & invoice flows.
EDI / messaging
ANSI X12 (204, 214, 990) and EDIFACT (IFTSTA, IFTMIN) supported, plus modern JSON over Kafka for streaming.
E-commerce
Connectors for Shopify, WooCommerce and the leading SEA marketplaces - track from cart to doorstep.
BI feeds
Snowflake, BigQuery, Power BI and Tableau feeds - refresh on the cadence your analytics team needs.
One platform - four very different jobs
Operations desks
Live exception queues, dwell metrics, escalation paths and SLA dashboards on every lane.
Enterprise shippers
Real-time status, predictive ETA and proactive comms inside your branded portal - your customers see your logo, not ours.
Finance teams
Demurrage exposure, billing-trigger events, freight invoice reconciliation and audit-ready event logs.
Customer success
A unified view across all customer shipments, with one-click access to documents, timelines and chain-of-custody.
See WhereIT live on your own shipments
Track an active shipment in seconds, or book a demo to see the customer portal, integrations and analytics in action.